5 SEO tools for beginners

Over 50 percent of traffic comes from organic searches on Google. Below you’ll find the tools our content advisors at Journey Agency swear to when we help companies with SEO.

Erik B 5 Jul, 2022 • 5 Min. read

seo i 2022
Which tools assist you with search engine optimization?

Why focus on SEO?

Most companies set aside a lot of money for marketing every year, and many forget what the most common way to reach paying customers on the internet – organic searches for a product or service in Google.

Visibility consists mainly of two things:

  • relevance
  • authority

Google always aims to present the most relevant content for your searches. If you’re looking for a good recipe for cinnamon rolls, you won’t find dentists or car dealers, but pages with content related to the search term. If you have relevant high-quality content for the search terms, you’ll be prioritized by Google. This gives you good rankings and visibility in the search engine, which in turn contributes to free traffic.

Authority is a mathematical term and indicates how much Google trusts your website. An important part of that calculation is how many external sites links to your website. In other words, it’s not enough to simply have relevant content.

Read more: 7 CTA buttons that sell

How do we know what kind of content is ranking?

There are a number of tools that make the everyday lives of SEO advisers significantly easier. The combination of the tools’ specialties provides a comprehensive search engine optimization.

1. SEMrush

SEMrush is invaluable for anyone working with SEO. The tool gives you information about how your competitors work with organic search and paid placements. The tool also lets you quickly examine keywords that you want to rank for, along with their difficulty level, monthly search volume, and search intention. They also provide a writing tool plugin that can be installed in Google Docs.

SEMrush er et av de viktigste verktøyene for digitale byråer.
SEMrush is one of the most important tools for digital agencies.

2. Ahrefs

It can be argued that Ahrefs is the world’s most powerful SEO tool. The tool provides in-depth analyses of results, keywords, backlinks, and other SEO-related factors.

Ahrefs’ web crawler crawls more than 8 billion web pages daily – three times as many as Google’s own robot.

Ahrefs er godt for mye, og spesielt når det kommer til lenkebygging og autoritet.
Ahrefs is good for a lot, and especially when it comes to link building and authority.

3. Surfer SEO

Surfer has two functions: The first is a Google Chrome plugin that gives you an analysis of a particular keywords SERP. The plugin also provides suggestions for words, headings, and quantity of images that should be used in that article.

The second is an audit, where you can check any URL on the web, get the content score of that page, and see a checklist of what’s missing in order for the content to rank.

Surfer tilrettelegger for innhold som svarer på spørsmålene leserne har.
Surfer facilitates content that answers the questions readers have.

4. Google Analytics

Google Analytics is Google’s own analytics tool, which helps you track the activity on your website. Some of the most popular areas of use are tracking sources of traffic, time spent per visit, number of pages per visit, and bounce rate.

It can be a bit difficult to familiarize yourself with Analytics, as there are large amounts of complex data that must be digested, interpreted, and understood. Becoming an Analytics expert might take som time and experience.

Google Analytics lar deg analysere data om de besøkende.
Google Analytics allows you to analyze data about the visitors.

5. Tiny Ranker

Tiny Ranker allows you to track rankings and search volume on selected keywords. Setting up automatic reports to track rankings per month is easy, making this one of the more user-friendly tools. 

The disadvantage of Tiny Ranker is that it’s only possible to track traffic from Google’s own search engine.

Tiny Ranker gir deg raske og enkle tilbakemeldinger på hvordan søkeordene dine rangerer.
Tiny Ranker gives you quick and easy feedback on how your keywords rank.

Become an SEO expert 

With the help of these tools, everything is in place to check what your competitors are doing, choose the right keywords, and create content that makes Google choose your website in the search results.

Journey Agency can help you with everything SEO – from technical analyses and keyword analyses to content production and reporting.