7 myths about SEO 

Search engine optimization, or SEO, is constantly changing. As a digital marketer, it’s important to stay up-to-date at all times.

Erik B 26 Jul, 2022 • 5 Min. read

Google belønner bedrifter som tar arbeidet med SEO på alvor.
Google belønner bedrifter som tar arbeidet med SEO på alvor.

There are many opinions out there on how to best optimize SEO content and increase visibility in Google. There are no definitive answers. Success often requires a good deal of experience, intuition and testing, as well as keeping up with Google’s changing algorithms.

Due to the controversial nature of SEO, misconceptions and false statements frequently emerge. We have gathered some of the most widespread misconceptions about SEO.

1. SEO is free traffic

You’ve probably heard marketers say that SEO gives you free traffic to your website. This isn’t entirely true. Yes, SEO is an effective and profitable way to increase traffic, but it still requires a lot of work, technical expertise, and resources to achieve. Especially if you don’t usually work with SEO or digital visibility in general.

Most businesses will benefit from a qualified digital agency. They know what creates results, and can secure a more efficient and profitable process.

2. You only need one SEO-optimized website

Many people have the misconception that SEO is only about optimizing a website for search engines. But SEO involves several aspects beyond on-page optimization, including technical optimization, mobile-friendliness, and link building.

An optimized website is a must for effective SEO. It should load quickly, have consistent keyword, title, and meta tag usage, and be mobile-friendly. However, external links from other reputable sites are also significant for building authority and trust with Google. The more relevant material other sites link to, the higher the authority of your website gets, which in turn increases your chances of ranking higher in Google’s search results.

Read more: This is why you should optimize your website for featured snippets

3. Keyword stuffing in content

Keyword stuffing is a common mistake. Overusing a keyword will decrease the quality of your content. Google rates and awards content based on a variety of factors, including readability, structure, relevant links, and the use of synonyms. If the text appears cluttered and unfriendly to the reader, Google may penalize the website. 

Read more: 5 mistakes businesses make when writing blog posts

4. Google penalizes duplicate content

Contrary to popular belief, duplicate content isn’t automatically penalized by Google. Instead, Google uses a filter to determine the most relevant and authoritative version of the content. If two pages are found to have identical content, Google will choose the best option or the page with the highest authority.

While some may argue that a page is penalized by not receiving the top position, it doesn’t necessarily mean that the page loses visibility in Google. However, other pages on the website may be at risk of being penalized if they contain duplicate content.

Kontakt oss dersom du ønsker bistand med økt organisk trafikk til nettsiden din.
Kontakt oss dersom du ønsker bistand med økt organisk trafikk til nettsiden din.

5. The more backlinks, the better

Another common misconception about SEO is that the more backlinks a website has, the better it performs. It’s not the number of backlinks that counts, it’s their quality. If you want to improve the authority of your website, you must obtain links from highly authoritative websites that Google trusts.

This can be achieved by creating high-quality content that others want to link to. Perhaps your company is in a unique position to conduct a survey in your industry. Once you have the content, you can reach out to various websites that might be interested in featuring your content and linking back to your website.

Read more: 5 SEO tools that ensure your success

6. SEO is all about content

All SEO experts points out the importance of content – both when it comes to quantity and quality. While it’s true that content is a crucial component of SEO, there are many other factors that are just as important. SEO is a complex field that involves many different variables.

A page without good images, visual elements, links, and an optimized URL structure will rarely rank high in search results. As mentioned above, relevant links are essential to ensure the page’s ranking abilities.

7. When the content is published, the job is done

People often consider SEO to be a simpler marketing strategy compared to Google Ads since it doesn’t require ongoing improvements. This is not true. Simply getting the content out there isn’t enough. Regular analysis and optimising is necessary.

SEO is an organic process that demands continuous effort to maintain or achieve top positions, as new pages are added to the internet every day. Google also changes its algorithms regularly to ensure that search results are dynamic and show the most relevant content at all times.

Have you gained new knowledge or debunked any myths? Keep in mind that SEO is an ever-evolving process with constantly changing rules. What works today may not work tomorrow.

Let journey Agency help you with SEO

Journey Aganecy has a team of skilled SEO specialists who are constantly monitoring Google’s preferences. Ourexperts can tanke your online visibility to higher grounds. Please contact us for an offer.