Design and brand management

UX/UI and Web Design

The success of your product is based on having a great user experience and UI Design. We help you achieve your goals with a modern and efficient design, alongside a great user experience – from a simple website redesign to conversion rate optimisation.

Excellent web design is essential for creating good user experiences and sales success. That’s the reason why UX and UI are so important. A website with a good design increases the user experience on every page, increasing visibility online and the number of conversions.

Our developers create flexible websites of high quality that are: 

  • Modern and innovative
  • Customised to all devices
  • Optimised for SEO
  • User-friendly and intuitive

Secrets of the user interface

Behind an appealing and user-friendly web design, there’s a lot of knowledge of how different elements are connected. Great design also demands a deep understanding of programming languages, independent of the website’s platform. We can help you with that. 

If you need help with the design of your website, we can help you on the way to the excellent user experience that is important for your customers. 

Journey Agency help you create a web design that offers good user experiences. Discover why this matters.

What’s the difference between UI and UX?

UI and UX are often mistaken for being the same, but they are two different parts of web design. While UI, or user interface, addresses the visible part of the website, UX is all about the design’s user experience. Together they make up good web design. 

UI Design

UI, which stands for user interface, is all about what we see and how it works. This includes layout, colours, images, buttons, and so on – everything the user meets in conjunction with the website and what makes it possible for you to interact with it. 

UI/UX design

UX Design

UX stands for user experience. To create a good user experience, the UI must be good. The two terms are closely related, and a well-developed UI design lays the foundation for good UX. Briefly summarised: by creating an exemplary user interface, you increase the possibility of a great user experience for your website.

What characterises good web design?

Several things characterise a good web design: 

  • User-friendliness
  • Intuitivity
  • Optimised for SEO
  • Responsive design (fits all devices) 
  • The overall design must be the same on every device

Why is good web design so important?

To make a visitor stay on your website and/or convert, the user must be able to understand what they are meant to do. If your website is messy and has none or too many CTAs (Call-to-Action), it’s hard to make the visitors convert. The reason for this is that the user experience is bad.

A great UI and UX designer understands your customers

If it’s hard to know what you´re supposed to do on the website or find the information you´re looking for, the visitor often ends up leaving the site – they don´t bother spending a lot of time looking for and trying to understand what to do. 

E-commerce is a good example of why design is important: Imagine that you´re buying a new pair of sneakers. You visit a website to see their collection, with the intent of maybe making a purchase. If the website has a well-developed UI, you will easily find the type of shoes you want, look at the product, put it in the shopping cart, and finally pay. 

A lack of UI design makes customers leave

If this process is complicated – there´re too many steps, too many fields to fill in at checkout, or it’s hard to find the shoes you want – we can assume that the website has a bad user interface. This often causes the visitor to leave the webshop before the purchase is completed. If you have a user-friendly interface, the users will easily find the product they are looking for, put it in the basket and complete the purchase – without having to overcome hurdles to get there.

A foundation in marketing

Simply put: a good web design is the foundation of all digital marketing. This means that it is not just crucial for a great user experience, but also a precondition for good results in SEO, paid advertising and general marketing. 

If you have a website with a bad UX design, the users will possibly leave the site faster than you can say user experience. We are impatient and have less tolerance for outdated, slow, confusing, and unclear websites.

Get in touch with us today

Do you want to make visitors stay on your website and convert to customers? Get in touch or read on to learn more about UX and UI.

What do our designers and developers do for you?

Our designers and developers work with creating homepages and designs that give your users the right information when they need it. The whole customer experience is essential in web design, and it’s important to create an intuitive and user-friendly website – so that they don´t go to the competitor. We design a great user experience for your customers with relevant content, with their intentions in mind.

UX and UI design with Journey Agency

Our experts help you create a good user experience with UI and UX design. Our developers and designers find modern solutions and efficient designs. That way, you can bring your customers on a user-friendly buyer’s journey so that you can reach your goals. 

We have experienced how great design on a website is crucial to achieving success. A/B testing is great, but the web design must be well-developed to create a satisfying user experience and conversions.

Crucial for SEO

While UX and UI are important for the overall customer experience, it’s monumental for earning Google´s praise in organic searches. Google continues to develop how they crawl websites and what they are looking for. A few years back, it was all about keywords, keywords, keywords. Now the general focus has shifted to how easy it is to read the text, the use of images, clear call-to-actions and if you have answered the readers’ search queries.

Journey Agency has experts in both SEO and UI/UX design, ready to help your company.

We help you create a good user experience

Contact us today to create an excellent user experience with a great UI design. Do you need help related to other aspects of marketing and web design? Check out our other services. 

Start your journey with us today!

Get in touch with us today