Website and User Experience

Website Analysis

Web analytics involves the collection, measurement, analysis, and reporting of website data. This way, we gain insights into where to allocate resources to achieve online success.

Journey Agency has extensive experience in web analytics and web development for Norwegian and international companies. We have been involved in digital marketing since 2004, and over these years, we have been fortunate to work with some of the world’s biggest brands.

Please feel free to contact us for a price quote on a web analysis of your website.

Advantages of web analytics:

  • Status and data on the website’s performance and functionality – are the website’s loading times and functionality at their peak, or is there potential for improvement?
  • Overview of areas for improvement – you get a complete overview of what may need to be improved.
  • Technical insight – you gain in-depth insight into the website’s technical structure and functions.
  • Insight into the website’s SEO – how well is the website optimized to rank high in search engines?
  • Insight into the website’s UX and UI – how good is the user experience and design of the website? Is the website easy to use for your customers and optimized for conversions?
  • Laws and guidelines – is the website developed by current laws and regulations?

Web analytics is the foundation of the work we do. This helps us push for better results for our clients.

Website analytics 101

Web analytics is the measurement and review of qualitative and quantitative data from your and your competitors’ websites. One of the simplest methods for performing web analytics is through the use of Google’s tool for monitoring web data, Google Analytics. Several other digital tools can be used.

Within web analytics, the following two methods are commonly used:

  • Log analysis
  • Tag analysis

Web analytics is the foundation of all digital marketing. The analysis provides answers on which channels are profitable for marketing activities, what values are created – and how these values are created on the website. 

In addition, it provides information on what users are interested in, their needs, which buttons they click on, and which actions lead to increased sales.

This is why you need a website analysis

Why does your business have a website? Is it to sell products in an online store, share information or market your business to potential customers?

The purpose a website serves is crucial to the design of the website. A website analysis can indicate which elements you should focus on. Once the website is set up, continuous marketing starts. The data from a website analysis will give you useful insights that are crucial for effective marketing activities.

Most people have several goals with a website – all of which can be optimised through an analysis. 

The public face of the company

A website is not just a presentation of the company or a way to find contact information. This may have been the case before – but in our digital age, corporate websites are an important contributor to corporate value creation, and a tool for business development.

Websites contain valuable data about potential customers, existing customers and competitors, visibility, responses and traffic, as well as information about marketing activities. You just need to know how to find the data and then use it to measure the impact of your activities. This is where web analytics comes into play.

Targeted content

The purpose of web analytics is to understand and optimise the use of the website. It is important to know potential customers – whether you run an online store or a physical store. Without the necessary knowledge and the right tools to analyse what is happening on your website, it’s not possible to develop a winning strategy or achieve the goals you have set. This is a continuous process over time.

Insight into results

Web analytics gives you quick insight into the results of your marketing activities, so you can continuously assess whether they work or not. Analysis is, among other things, an important part of search engine optimisation (SEO) link to SEO articles. SEO is about increasing a website’s visibility by producing quality content that Google loves.

By carrying out website analysis, you can find out what works and why, and find out which areas you have potential for improvement.

Let Journey help you with website analytics

Website development, website analytics and data are an important part of the work we do. Without analysis, we would be working in the dark. We use several analysis tools, such as Google Analytics, Google Ads, Surfer SEO and SEMRush.

We have extensive experience with digital consulting, and do everything in digital marketing. We can help you with the following services:

  • Social media marketing
  • Organic search and SEO
  • Paid advertising
  • Content marketing
  • Website development
  • Online Reputation Management

Do you want a quote for website analysis, either as a one-off project or as an ongoing partner? Then Journey can be your new digital agency in Oslo or Stockholm. We help you reach your goals.

Contact one of our advisors today for a chat!

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