7 effective CTA buttons

A call to action (CTA) is essential for sales. But how do you create effective and conversion-friendly CTA buttons?

Christina Andersen, Head of SEO & Content Norway Christina Andersen 25 Mar, 2022 • 6 Min. read

conversion-friendly CTA buttons?

CTA buttons can be crucial for successful marketing. Regardless of your business or industry, these tiny buttons guarantee conversions and, ultimately, sales.

Have you still not quite figured out the CTA magic? Keep trying! Here are 7 CTA buttons that you can try that are efficient and encourage conversions.

What is a CTA and why is it so important?

First off, let’s clarify what a call to action, often referred to as CTA, actually means. If you’re not a marketing professional, you might not be familiar with this phrase. 

An element that can be clicked, such as a link, button, or picture, is known as a call to action (CTA). The action can include downloading an ebook, subscribing to a newsletter, or submitting a contact form so that the company can get in touch with you.

Encourage conversions and sales

Conversion is a word that is frequently used in conjunction with CTA. A desired response from a prospective client or visitor is known as a conversion. Every time a person carries out an action that you have determined to be beneficial to your business, it’s counted as a conversion. This allows you to determine whether or not your marketing is successful.

Based on the objectives of the business, a conversion may involve a number of steps. When discussing a company’s marketing goals, Key Performance Indicators (KPIs) are frequently brought up.

E-commerce development

7 CTA buttons to get to know

The placement of the CTA button is essentially unrestricted. It can function equally well on the website’s home page, in a blog entry, or on social media. Where the button should be placed ultimately depends on the conversion objective. Which CTA is the most effective is based on your business, your target group, and your overall business goal.

What action do you want a visitor to take after landing on your landing page? The CTA button should encourage this action.

The “buyer’s journey” is another phrase that you’ve undoubtedly heard before. The content should be modified to the various steps of the customer’s journey toward a possible purchase, just like with any marketing strategy. A customer who has just realized they have a need is eager to do some research and is seeking more general knowledge. A person who has gone further in the purchasing process and is getting closer to making a purchase is looking for more product-specific information.

To summarise: You need different CTA buttons with targeted messages for each piece of content.

There are some CTA buttons that are frequently used. Here are seven buttons that you should get to know: 

1. The lead generator

The main marketing goal for many businesses is generating new leads. Many people prefer to convert website users into leads, specifically with the aid of a carefully chosen CTAs. It’s crucial to direct visitors to the right landing page if you want to create new leads. It should be a page that draws in new visitors, provides the information they are seeking, and, most importantly, holds their attention long enough for them to stay.

Such CTA buttons are most frequently found in blog entries. Try putting it in a side menu, in the page footer, or at the top as a banner. No matter where you decide to put the CTA button, it needs to be noticeable and have a distinct message.

2. The contact form

Once visitors have clicked the initial CTA button and landed on a designated page, it’s important to provide a conversion opportunity that turns them into leads. Including a contact form is useful during this phase of the buyer’s journey.

Giving the CTA button a sales-oriented phrasing is a good option here. It’s not necessarily best practice to use the generic “Submit” label. A button that offers something valuable like “Receive a free guide” is more appealing as it truly provides you with something useful.

3. The read more- button

The read more button is another effective CTA. On a landing page, such as the blog’s home page or a page with a collection of articles, there’s not enough room to show a complete post or text.

It’s better to display snippets of each post and supplement it with a “Read more” button. Providing brief snippets on a page also allows for more articles to be featured. By allowing visitors to click on the specific posts they want to read, you’ll get a more accurate visitation statistic.

facebook annonsering

4. The share-button

This is one of the simplest CTA buttons. With the share button, you can get your visitors to spread your content where people are – namely on social media. The share button is a rather small commitment, which makes it even more attractive. In other words: a simple and effective CTA.

Place the share button in blog posts and on other content pages that your visitors might find useful.

5. The lead nurture

After a visitor has converted into a lead, the next step is to convert them into a customer. To entice a prospective customer, it can be valuable to present a final offer. At this phase of the buyer’s journey, it’s important to share an offer tailored specifically to the product or service you sell, as opposed to the broader marketing offer developed at the beginning of the process.

Examples of effective offers include free trial periods or other get-to-know-you offers.

6. The last sales push

If you’re lucky, you’ll eventually reach the final sales phase. The message is usually transactional, and the CTA button aims to sell a specific product or service.

This type of CTA is particularly useful for product pages, but can also be part of a blog post that speaks about one of the products you sell – for example, a guide or review.

7. The invitation button

This is another CTA button that is becoming increasingly popular, highly related to the growing use of social media. Through the invitation button, you can promote your organized events or sell event tickets. This CTA offers more flexibility in terms of placement.

Depending on the event, you can include this CTA on your blog, homepage, or landing page – how you angle the message is up to you.

Run A/B tests and see which buttons perform best

Not sure which CTA button suits your business best? Run A/B testing on the buttons, and test different types, placements and messages. This way you can gradually optimise your CTA buttons and ensure effective results.

Good luck!