4 things to consider when choosing a Shopify theme

Andrea V • 8 Jul, 2022 • 4 Min. read

Shopify is an e-commerce platform that is rapidly growing in popularity. If you plan to run your business online, a well-organized website is a must.

Shopify is an excellent solution if you’re eager to get started quickly and smoothly.

Ensure your company’s success

Our experts keep up with trends in digital marketing and consumer behavior, and have an analytical and strategic approach to help our clients achieve digital visibility. Journey Agency are experts in Shopify solutions for Nordic online stores and can help you set up a successful online store.

Let’s look at the key factors to take into account when selecting a Shopify theme and explore some of the platform’s distinctive features.

1. Have everything else in place

We presume that you at this point in the process have a complete business concept and have defined the following concepts:

• Who are your clients?
• What are their purchasing habits?
• How do they locate your products?

Before you start looking for the right Shopify theme for your website, you should think about:

• What is your website about?
• What is the primary purpose of the site?
• How often do you plan to publish new posts?

And how big is your budget? There’s nothing wrong with using a free theme, but the best Shopify themes need to be purchased. We will revisit this topic later in the article.

2. Make a list of functions you want

It’s not enough to pick an aesthetically pleasing theme; it also needs to fit the brand and include the features you need. Create a list of the features you want before selecting a theme. Note wich are essential and eliminate the ones you don’t need.

You can find a theme for your online store by using the search and filter options available in the Shopify Theme Store. This enables you to explore the website and locate themes that cater to your desired features.

Read more: How to get more customers into your online store.

3. Choose a theme that fits your content and image

The theme must be in line with the company and what you’re going to sell. How should your website communicate, and how can the design substantiate your content?

When browsing themes in the Shopify Theme Store, you can use the drop-down menus at the top of the page to browse themes by collection or industry. Sort by collection to see themes with a specific style, layout, or purpose.

You can also sort by industry to see themes that are developed for a specific industry. Remember that no theme is limited to specific industries, but style choices should definitely be defined early in the process.

Shopify themes provides layouts that gives your online store a pleasing appearance and saves you a ton of time. In addition to industry-specific templates, ThemeForest provides a selection of multipurpose themes made to fit any sort of business or industry. To assist you in setting everything up and making the most of your design, all themes come with thorough documentation.

Need more help getting started? Here are six tips for those who want to start an online store.

4. Buying a theme on Shopify?

If you’re serious about using Shopify as your ecommerce platform, paid Shopify themes offer the best value. Of course, it comes at a cost, but that cost is relatively small and certainly worth it compared to the value they offer. Free themes are a good starting point, but at some point you should consider to move on to a paid Shopify theme.

Choosing the right theme is one of the most important choices you make as a startup, as the theme determines the appearance and which functions are included.
A big advantage with Shopify is that you have an incredible number of choices. There are a large number of high-quality themes to choose from. Before you buy a theme, or invest your time in customizing it, make sure these points are thoroughly thought through and evaluated.

Let Journey Agency assist you with your online store

Journey is a performance marketing agency that consists of 50 wise minds in Norway and Sweden.

We are creative, data-driven, and results-oriented – and we help you grow.

We are happy to have a chat about how we can help your company with the development of your online store and digital visibility.