UX/UI and Web Design

Excellent web design is essential for creating good user experiences and sales success. That’s the reason why UX and UI are so important. A website with a good design increases the user experience on every page, increasing visibility online and the number of conversions.

Our developers create flexible websites of high quality that are: 

• Modern and innovative
• Customised to all devices
• Optimised for SEO
• User-friendly and intuitive

Secrets of the user interface

Behind an appealing and user-friendly web design, there’s a lot of knowledge of how different elements are connected. Great design also demands a deep understanding of programming languages, independent of the website’s platform. We can help you with that. 

If you need help with the design of your website, we can help you on the way to the excellent user experience that is important for your customers. 

What’s the difference between UI and UX?

UI and UX are often mistaken for being the same, but they are two different parts of web design. While UI, or user interface, addresses the visible part of the website, UX is all about the design’s user experience. Together they make up good web design. 

UI Design

UI, which stands for user interface, is all about what we see and how it works. This includes layout, colours, images, buttons, and so on – everything the user meets in conjunction with the website and what makes it possible for you to interact with it. 

UX Design

UX stands for user experience. To create a good user experience, the UI must be good. The two terms are closely related, and a well-developed UI design lays the foundation for good UX. Briefly summarised: by creating an exemplary user interface, you increase the possibility of a great user experience for your website.

What characterises good web design?

Several things characterise a good web design: 

• User-friendliness
• Intuitivity
• Optimised for SEO
• Responsive design (fits all devices) 
• The overall design must be the same on every device

Why is good web design so important?

To make a visitor stay on your website and/or convert, the user must be able to understand what they are meant to do. If your website is messy and has none or too many CTAs (Call-to-Action), it’s hard to make the visitors convert. The reason for this is that the user experience is bad.

A great UI and UX designer understands your customers

If it’s hard to know what you´re supposed to do on the website or find the information you´re looking for, the visitor often ends up leaving the site – they don´t bother spending a lot of time looking for and trying to understand what to do. 

E-commerce is a good example of why design is important: Imagine that you´re buying a new pair of sneakers. You visit a website to see their collection, with the intent of maybe making a purchase. If the website has a well-developed UI, you will easily find the type of shoes you want, look at the product, put it in the shopping cart, and finally pay. 

A lack of UI design makes customers leave

If this process is complicated – there´re too many steps, too many fields to fill in at checkout, or it’s hard to find the shoes you want – we can assume that the website has a bad user interface. This often causes the visitor to leave the webshop before the purchase is completed. If you have a user-friendly interface, the users will easily find the product they are looking for, put it in the basket and complete the purchase – without having to overcome hurdles to get there.

A foundation in marketing

Simply put: a good web design is the foundation of all digital marketing. This means that it is not just crucial for a great user experience, but also a precondition for good results in SEO, paid advertising and general marketing. 

If you have a website with a bad UX design, the users will possibly leave the site faster than you can say user experience. We are impatient and have less tolerance for outdated, slow, confusing, and unclear websites.