Website analysis is about measuring, collecting, analysing and reporting website data.
Website analytics is the analysis and measurement of qualitative and quantitative data from your website, and from competitors’ websites. One of the easiest ways to carry out a website analysis is by using Google’s own website data monitoring tool, Google Analytics.
Journey has extensive experience with website analysis and website development for both Norwegian and international companies.
Website Analytics 101
In website analysis, it is common to use the following two methods:
- Log analysis
- Tag analysis
A website analysis can help you discover what is wrong with an existing website, or to correctly prepare the construction of a new one.
Website analytics is the foundation of all digital marketing.
The analysis provides answers to which channels it pays to engage in marketing activities in. In addition, you gain information about what users are interested in, what their needs are, what buttons they press and what actions lead to increased sales.
This is why you need a website analysis
Why does your business have a website? Is it to sell products in an online store, share information or to market your business to potential customers?
The public face of the company
A website is not just a presentation of the company, or a way to find contact information. This may have been the case before – but in our digital age, corporate websites are an important contributor to corporate value creation, and a tool for business development.
Websites contain valuable data about potential customers, existing customers and competitors, visibility, responses and traffic, as well as information about marketing activities. You just need to know how to find the data and then use it to measure the impact of your activities. This is where web analytics come into play.
The purpose of web analytics is to understand and optimise the use of the website. It is important to have knowledge of potential customers – whether you run an online store or a physical store. Without the necessary knowledge and the right tools to analyse what is happening on your website, it’s not possible to develop a winning strategy or achieve the goals you have set. This is a continuous process over time.
Insight into results
Web analytics gives you quick insight into the results of your marketing activities, so you can continuously assess whether they work or not. Analysis is, among other things, an important part of search engine optimisation (SEO) link to SEO article. SEO is about increasing a website’s visibility by producing quality content that Google loves.
By carrying out website analysis, you can find out what works and why, and find out which areas you have potential for improvement.
Website analytics and Journey
Website development, website analytics and data are an important part of the work we do. Without analysis, we would be working in the dark. We use several analysis tools, such as Google Analytics, Google Ads, Surfer SEO and SEMRush.
We have extensive experience with digital consulting, and do everything in digital marketing. We can help you with the following services:
- Social media marketing
- Organic search and SEO
- Paid advertising
- Content marketing
- Website development
- Online Reputation Management
Do you want a quote for a website analysis, either as a one-off project or as an ongoing partner? Then Journey can be your new digital agency in Oslo or Stockholm. We help you reach your goals.
Contact one of our advisors today for a chat.