General growth and increased ROI on advertising

Pipehatt wanted a greater online presence - Journey provided analysis, brand strategy, and campaigns.


Digital marketing

Customer contact

Hans Bugge Andersen


September 2020 –


Always on

Primary KPI:

General growth and increased ROI on advertising


Pipehatt is a Norwegian online store that offers everything you need for fireplaces and pipes. The business has a distribution deal for Modulex products and has been selling heating products since 2008. 

The challenge

Pipehatt wanted help with its online presence through advertising on Google.

Our approach

Journey conducted a SWOT analysis along with an analysis of Pipehatt’s competitors. We then developed a brand strategy and created a campaign plan, before bringing the campaigns to life, both as display ads and SEM.

Core results

2020 was a very good year for Pipehatt. They set records in both turnover and number of visitors to the website. The total cost of Google Ads was just over NOK 250,000 and the total income for the year was NOK 1,521,966. Journey also worked to improve conversions and conversion rate, as well as lower the cost per conversion.

Result KP1

+284% conversion from 2020 to 2021

Result KP2

+227% conversion rate from 2020 to 2021

Result KP3

-74.55% CPA (cost per conversion) from 2020 to 2021

We have an excellent and important partner in Journey, who has contributed to set up our marketing activities in an orderly and efficient way. With Journey as our partner, we don’t have to wonder if we have the correct set-up and activity towards the market. Journey manages our marketing resources in the optimal way – always adapting to the situation of our market. Now we can manage the business closely according to the expected demand in the market, in large part thanks to Journey’s skilled employees, who are always hands-on for us.

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