“Marketing without data is like navigating without a map.”
Joakim has a bachelor’s degree in International Marketing from BI in Oslo and Kingston University College. After graduating, he moved to Dublin and worked for Google (via Accenture) where he optimized ads for Key clients. 1.5 years later he was promoted to Product Expert and moved to Lisbon at Google’s newly opened offices. One year later he moved back to Norway and started at Journey.
Joakim is Head of Paid Media at Journey and is responsible for our clients within the Paid segment. He manages our Paid team and optimises client accounts on Google and Facebook.