“Marketing without data is like navigating without a map.”
Meet Joakim
Joakim holds a Bachelor’s degree in International Marketing from BI in Oslo and Kingston University in London. After completing his studies, he moved to Dublin and worked for Google (via Accenture), optimising ads for key clients. After a year and a half, Joakim was promoted to Product Expert and relocated to Lisbon to help establish offices there. A year later, he returned to Norway and joined Journey.
Joakim served as Head of Paid Media until 1 September, overseeing the company’s clients in online paid advertising, as well as the team dedicated to this area. Alongside managing the Paid department, he optimises accounts on Google and Facebook and ensures strong client relations. As of 1 September 2024, Joakim assumes a new role as Director of Digital Strategy & Delivery.