10 tips for effective digital marketing

Ida Christensen • 28 Apr, 2022 • 7 Min. read

We spend most of our time online. We check the weather, read the news and search Google for the answers to our questions. 

That is why the need for digital marketing has skyrocketed. To reach as many potential customers as possible, traditional marketing is simply not enough anymore.

Online ads and marketing do not need to be as difficult or time consuming as they may seem. Here we give you 10 tips for effective digital marketing.

1. Make the switch to inbound marketing 

As the world changed and became increasingly digital, our Internet usage changed with it. We want the Internet to make our lives easier, not the other way around – that is important to remember when it comes to digital marketing.

It should be just as easy to unsubscribe to a newsletter as it is to subscribe. It should be easy to navigate a website on your own, but help should also be easy to access if needed.

Do you know your customers? It is important to know your customers’ wants and needs when you are selling a product or a service. With inbound marketing, you find out exactly who your target group is, and how to tailor content to them. 

This ensures that the most relevant customers find your website, social media account or similar. Inbound marketing is a much less intrusive way to get new customers than traditional marketing is. 

Inbound is all about the customers and their needs. 

2. Create high quality content

Content and SEO are highly intertwined. If you want a search engine to pick up on and rank your site, it must to be relevant for your customers’ search queries, and you need to have content that Google can find. 

By publishing content that is relevant to your customers, your website may show up in your customers’ search results. When you start producing content, you should focus on relevant keywords and phrases for your services or products. Start with the most important ones and build from there.

3. SEO optimized content

SEO is short for Search Engine Optimisation. To put it briefly, SEO is about ranking high in search engines like Google or Bing when someone searches for something. For a business, this “something” is most often the company’s products or services. 

SEO is not as complicated as it sounds, and it is not especially costly. However, it is a long-term strategy that demands constant monitoring, reporting and optimisation. 

We google everything, all the time. In fact, 81 % of us google a product before we choose to buy it. If you want to rank, you need to optimise your website so that it becomes visible in Google. You also need to make it easy for Google to sort out and find the most relevant content on your site for your customers’ queries. 

4. Use search engine marketing 

SEM is short for Search Engine Marketing. In contrast to SEO, which is “free”, or organic, SEM is paid marketing. Your ad will look similar to a normal search result, but you must pay to get the top results. SEM is perhaps best known as Google Ads.

It is important to prioritise Google Ads and paid marketing because many consumers click the ads at the top of the search results. Highly visible ads will also strengthen your brand. 

To succeed with SEM, you need to know what a customer is “worth”. You need to know what you are willing to pay for a click, lead or conversion. Additionally, the content of your ad must be optimised according to Google’s standards on credibility, relevancy and high quality.

You should include both SEO and SEM in your digital marketing strategy, as this combination has the best effect. They compliment and boost each other, and together they will give you the best results.

5. Analyze your results

Web analysis is a crucial part of digital marketing. The best tool out there is arguably Google Analytics. It is free and it gives you all the numbers you need to make your website as effective as possible. Using Analytics enables you to make the appropriate strategy for what you want to achieve – or what metrics you want to improve. 

Do you want to know more about what leads to sales? Google Analytics is an excellent tool for that. You can also analyse why people leave your site, and then start to fix the issues.   

Google Analytics can also show you which target groups you reach. This lets you tailor your marketing to the people who are most likely to “convert” –  i.e. interact with your site in a way that produces a favourable outcome. A sale is an example of a conversion. 

6. Make sure your website is mobile friendly

Businesses can no longer count on potential customers being on desktop when visiting their site. Nowadays, most online traffic is via mobile. 

Therefore, your site must be designed and optimised for multiple screen sizes and different behaviours. It should be just as easy to navigate and find information on mobile as it is on desktop. 

7. Provide value to your customers

An SEO-article, if done poorly, could end up being nothing but words. We have seen many examples of content that is written in a cryptic and technical language that the messenger thinks is useful, but which does not provide any real value to the customer. 

Once more, the key is knowing your customers. Focus on content that gives answers to questions your customers have, and which they find valuable. 

Your articles can highlight keywords and headings that make them easy to find for your customers. Such articles can both be valuable to your customers and optimised for Google at the same time. 

8. Goal-oriented marketing

Spending a lot of money on marketing that does not target a specific target group, is not especially valuable. You can end up reaching people that are not interested in your products or services. With the tools and options we have available today, this type of marketing is a waste of money.

By using Google Analytics (as mentioned above), you can adjust your marketing to your customers. You can for instance tailor your marketing to different age groups, interests and similar variables. By doing this, you avoid wasting time and resources on something that does not result in any sales.

9. Reach your target group through social media

Social media is not just Facebook, LinkedIn and Twitter anymore. It is also TikTok, Snapchat, Instagram, Tinder and much more.

Do not underestimate the importance of social media. It is a great way to reach a lot of people while also focusing on specific target groups – all at the same time. 

In 2021, Instagram hit 2 billion monthly users – which is an even greater reason to use the social medium. Marketing through social media does not always mean using ads. It could also be sharing content and letting it spread organically. 

By making a social media account, profile or page, you get closer to your customers, and you can spark interest by posting images of your products/services regularly. Then you will be top-of-mind to your customers, and they will not forget about you. You can also create a positive vibe around your brand. 

10. Use remarketing 

If you have ever researched a product online without buying it, you have probably seen lots of ads for the same product all over the internet afterwards. This is called remarketing. Remarketing is all about reaching customers that have already shown interest in your products or services. 

By using remarketing, you make sure that potential customers remember you. At the same time, you stimulate the customer’s decision making process, which could result in a sale. 

Now you have gotten 10 tips for effective digital marketing. Do you have any more questions about the topic? Check out our other blog posts for useful tips and advice for effective marketing, or get in touch with Journey Agency today!