Guide: How to get more followers on Instagram

Caroline Andrea Furu • 24 Jun, 2022 • 5 Min. read

The number of users on social media is constantly increasing, and according to Demandsage, Instagram has 2.35 billion users as of 2023.

Many people use Instagram to take a closer look at products before they buy them. That’s why it’s important for companies to be visible and up-to-date on this platform.

Why your company should spend time on Instagram

It’s crucial to be present where your target market is, and Instagram is where the majority of your target market hangs out these days.

Build credibility

In reality, Instagram has grown to be such a popular marketing platform that clients now anticipate finding you there. The customer may form a negative opinion of you if your profile is out of date or non-existent.

Having verified and updated accounts on social media builds credibility and makes your company seem open and transparent. If you share photos or videos from everyday life in your company, this can give customers a more personal impression of your company.

Create engagement around your company

One of the most beneficial things about social media platforms like Instagram is that your followers can help create a good reputation for your company. When a customer is satisfied with one of your products, they may share their experience on their profile, starting a ripple effect of positive engagement.

Be where your competitors are

If, for example, you run a small clothing store that’s not visible on social media, it’s easy for your customers to turn to a competitor that offers the same products or services.

By posting regularly and answering any questions your followers may have, they’ll get a good impression of your business.

Sell ​​products directly through the app

By sharing content on Instagram, you make it easy for your followers to learn more about your products and buy them with only a few clicks.

Also read: Ten tips for effective digital marketing

Engagement around your company attracts more followers

So, how can you attract more followers and more engagement around your business? There are several ways to do this. Here are some of them:

Invite people you know to follow you

If you haven’t already done so, invite friends and family members to follow you. Feel free to ask them to share your posts. Add a link to your profile on the website, in newsletters, and on other social media, so that it’s easy for others to find your profile.

Create good content that is relevant to your followers

If you run a business, you probably know who your target group is. How old are they, what are they interested in seeing pictures of and what do they want to read more about? Make sure you post regularly (at least once a day) and that the images you post are inspiring and of high quality.

The timing of your posts can significantly impact the level of engagement they generate. According to the planning service Later, the best time is generally between 09:00 and 11:00 in the morning.

Write engaging hashtags and captions

Use relevant hashtags that make it easy for people that might be interested in your products to find you. Write short and engaging image captions, preferably with questions that prompt followers to comment on the post.

If you’ve written an article or blog post that’s related to what you plan to post on Instagram, add a link to the article in your bio at the top of your profile.

Post helpful videos

Posting videos is a great way to add variety to your profile and a great opportunity to create content that is useful to your followers. For example, if you run a flower shop, it can be useful and inspiring for your followers to learn how to make a flower wreath for the summer party or how to grow strawberries on the front porch.

Be active and show engagement

Being active on both your own and other profiles is essential if you want to gain more followers. Like, comment, and follow profiles that are in your target demographic.

When it comes to your own profile, be sure to respond to messages or comments from your followers. If you receive negative comments or feedback, respond in a professional and pleasant manner. Accept constructive criticism and see these comments as an opportunity for improvement.

Advertising on Instagram

Perhaps the most effective way to gain more followers and customers is to turn your posts into ads. Of course, this costs a bit, but it can be a good way to reach people who otherwise wouldn’t have thought to visit your profile. Think of all the business profiles you have become more interested in after seeing a paid ad.

Instagram offers several different methods of advertising, such as ads in stories or ads in the image feed. You can choose how much money you want to spend on advertising and how long the campaign will last.

Get professional help with social media

These are just some of the steps you can take to become more visible on Instagram. If you want professional help to increase your visibility on Instagram or other social media, our experts can help you.

Journey Agency is passionate about digital marketing, including organic and paid social media. We have over 20 years of experience helping customers succeed online.

Feel free to contact us for a chat.