6 ways to reach your target group

Ida Christensen • 11 May, 2022 • 4 Min. read

How to reach the right target group

When the company is selling a product or service, it may seem easy to sell this to all target groups. But if you choose to market the product for everyone to see, the marketing becomes unnecessarily expensive. Save time and money by focusing on your main target group.

Inbound marketing teaches us that keeping customers satisfied is priority number one. By making the customer pleased, you’ve created a “chain reaction”. They’re happy, tell more people about your business, and the business gains more customers. This is the goal of reaching your main target group.

1. Find your target group and how to reach them

The first step is to find your main target group. This is determined by who typically uses the product or service you offer, not necessarily by who you want to sell to. Having a large target group may seem sensible, but in most cases, it might be a costly strategy.

This is especially important when it comes to Google Ads promotion.
Let’s say you sell sneakers. If you decide to advertise using the keyword “sneakers”, you will face stiff competition. Find out what terminology the members of your target demographic use to define sneakers. For instance, “good support shoes,” “cheap running shoes“, or “cool shoes” could be examples of this.

2. Get to know your target group

Getting to know your target group is one of the most vital lessons we learn in inbound marketing. To ensure a positive connection between the company and the customer, the company should have a thorough understanding of its target market. You can market your products more effectively if you gather data on who your target market is. By analyzing and interpreting the data you receive from your customers, you can create and plan targeted marketing campaigns.

3. Communicate with your target group

Understanding the aspects of your company that customers value is crucial, as is being open to constructive feedback. Customers possess valuable insights into their needs and preferences, so it’s beneficial for businesses to cater to them. Many customers will be delighted to share their thoughts in surveys or online evaluations. By doing so, you can strengthen the bond between your business and the customer. It also enables you to determine whether the target market you have selected is appropriate for your business.

4. Find the right platform to advertise on

Nowadays, almost everyone uses a screen of some kind, whether it be a TV, a smart device, or a computer. It’s critical to understand which networks your customers use the most frequently. Choose a platform where your target group is present.

Consider that you have a target group that frequently visits The Guardian or The Telegraph. To get their attention, you can put up banner or pop-up ads here. But be cautious, as many people may find themselves annoyed when advertisements cover the material they actually want to access. That’s not what we want to achieve with advertising.

5. Use SEO for marketing

Do people find you on Google? When users look for what you have to offer on Google, you should ideally appear in the top 5 results. If you’re not there today, you should think about including SEO in your marketing mix. Instead of clicking on the advertisements, 70–80% choose organic search results. If you let SEO blend naturally into your website and all of the content you post, you might be able to reach the top of Google.

Journey Agency is passionate about organic visibility. Are you curious about how we can help you?

6. Satisfied customers will return

Effective marketing is achieved by using a direct target group strategy. Knowing who your target market is will help you cater to their needs, ensure their happy, and encourage them to come back for the same product or service. Your clients play a vital role in your business, not only as a source of revenue but also as the foundation of your enterprise. By effectively targeting and reaching your intended audience, you can grow your business successfully.

Target group approach in summary

This is how you ensure good targeted marketing:

• Find your main target group
• Get to know your target group
• Communicate with your target group
• Advertise on the right platforms
• Utilize search engine optimization
• Make your customers happy

Feel free to try it yourself, or contact us for a chat about how we can help you achieve your goals.

Good luck!